REEL
BIO
Haiya Kofler is an on-camera talent and media relations professional with sports entertainment and political strategy experience at the nation’s highest levels. She currently serves as the Official Match Day Host for the NWSL Washington Spirit, the In-Game Host for the MLS Colorado Rapids, a veteran member of the Washington Commanders’ Command Force (a co-ed, high-energy hip hop-based NFL entertainment team), the In-Stadium Emcee for Athletes Unlimited lacrosse, the In-Game Host for the Maryland Terrapins women’s basketball program (2023 #5 ranked team in the nation), as well as a supplementary host for the Georgetown Hoya’s men’s and women’s basketball teams at Capital One Arena and the District’s Entertainment and Sports Arena. Whether speaking on-record to The Washington Post for high-profile Members of Congress, interviewing USWNT members, or dancing in the NFL’s largest stadiums, Haiya lives to energize and mobilize the human spirit.
Committed to a life in public service, Haiya is humbled to have concluded her three years on Capitol Hill working for civil rights leader, Chairman James E. Clyburn. As Press Secretary and Digital Director for the House Select Subcommittee on the Coronavirus Crisis, Haiya prepared statements, press releases and talking points, as well as managed a robust reporter portfolio— successfully placing stories with The New York Times, USA Today, Politico, The Washington Post, The Wall Street Journal, PBS News Hour, NowThis, and more.
While in that role, Haiya began her first season in the NFL as a Philadelphia Eagles Cheerleader (21’-22’), performing in front of a sold out Lincoln Financial Field and serving as a brand ambassador at community events such as the Eagles Autism Challenge, the Lancaster PA 9-11 Memorial Stair Climb, Holton’s Heroes Walk/Roll for Pediatric Brain Injuries, and more. Haiya was also selected to appear in public speaking, dancing, and modeling capacities across NBC10, Fox29, 6ABC, CBS3, and NFL Network.
Haiya is grateful to have gotten her congressional start with an outspoken voice for minority communities, Chairwoman Nydia M. Velázquez. As the Digital Manager and Press Assistant, Haiya managed the digital calendar, drafted press releases and produced e-newsletters. From there, she went on to serve as the Digital Press Secretary for the Committee on Oversight and Reform, chaired by fellow Member of the NY Delegation, Congresswoman Carolyn B. Maloney. With the onset of the coronavirus pandemic, Haiya’s role unexpectedly grew, as she was charged with running remote and hybrid hearings for both the Oversight Committee and Select Subcommittee on the Coronavirus Crisis, as well as building the Select Subcommittee’s website and social channels from ground zero— to later transition over fully as the Select Subcommittee’s Press Secretary and Digital Director.
In 2018, Haiya graduated from UC Berkeley with honors. There, she explored the connection of narrative to discourse through the examination of American culture in various media. She majored in Rhetoric, minored in Dance and Performance Studies and concentrated in public discourse - specifically, how humans constitute themselves and politics through performance. Some of her favorite authors are Martin Heidegger, Hannah Arendt and Michel Foucault.
Previous employers include the U.S. House of Representatives, Philadelphia Eagles, 2019 World Series Champion Washington Nationals, Rep. TJ Cox, LA 2028 Olympic and Paralympic Bid Committee, KMMT Radio, UC Berkeley New Student Services, Townsend Center for the Humanities and Mammoth Mountain Ski Team.
Hosting/reporting/announcing/competition experience across the following sports: pro soccer, pro lacrosse, pro cheerleading, college basketball, college gymnastics, college volleyball, college cheerleading, ski racing.
Honors & awards:
National Conference of State Societies Cherry Blossom Princess (Philadelphia 2022)
Michigan Sports Business Conference BIG Winner
UC Berkeley Honors Distinction
Wharton Sports Business Academy Best Business Plan Presentation
Prytanean Women’s Honor Society
Order of Omega Honor Society
3x Cal Spirit Highest Individual GPA
3x Cal Spirit Highest All-Team GPA
2018 Medill Scholarship
Donald M. Slager Scholarship
Far West Master’s Scholarship
Mammoth Mountain Community Foundation Scholarship
Mammoth High School Salutatorian